Trump Media Raises $2.5 Billion to Build Bitcoin Treasury, Joins Growing List of Corporate Crypto Adopters

Trump Media and Technology Group, the parent company of Truth Social, announced a $2.5 billion capital raise to establish a corporate Bitcoin treasury, signaling a high-profile entry into the growing trend of public companies holding digital assets on their balance sheets.

According to a statement issued Tuesday, the company has secured subscription agreements with approximately 50 institutional investors. The raise consists of $1.5 billion in newly issued common stock and $1 billion in convertible senior secured notes. The transaction is expected to close on May 29, with crypto custody to be handled by Crypto.com and Anchorage Digital.

The company’s move places it alongside other publicly traded firms like Strategy (previously MicroStrategy), Tesla, and Square, which have added Bitcoin to their corporate treasuries as a long-term hedge and store of value.

The news was first reported by the Financial Times on Monday and briefly sent shares of DJT up more than 10 percent in premarket trading before giving up gains in the early hours of regular session trading. Meanwhile, Bitcoin remained steady, hovering just above $110,000.

Trump Media’s decision comes amid a broader resurgence of institutional interest in Bitcoin. The cryptocurrency has surged in 2025 on the back of billions in inflows into newly approved spot Bitcoin ETFs and a shifting regulatory landscape in the United States that is increasingly favorable toward digital assets.

While Trump Media has not disclosed the exact amount of Bitcoin it plans to purchase, the $2.5 billion capital raise is one of the largest efforts yet among U.S.-listed firms to allocate treasury funds to a crypto asset. The firm said in its release that the proceeds will be used to establish a Bitcoin reserve strategy and explore blockchain-related innovation within the Truth Social platform.

The company has not commented on whether the reserve would be actively managed or simply held long-term. Anchorage Digital, which will help custody the Bitcoin, is known for working with regulated institutions to provide secure crypto asset storage.

The move also carries political implications. With Donald Trump campaigning for re-election and increasing his public support for the crypto sector, Trump Media’s embrace of Bitcoin could further cement the former president’s alignment with the digital asset industry.

Analysts noted that the announcement is unlikely to have an immediate transformative effect on Bitcoin’s price, but the broader message is clear: more U.S. companies, especially those with strong public figures or retail investor followings, are beginning to see Bitcoin as a credible treasury strategy.

Editorial Note: This news article has been written with assistance from AI. Edited & fact-checked by the Editorial Team.

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